Building hype for America's #1 Sports Bar's limited-edition FIFA menu.

Marketing Campaign

Client :

Miller’s Ale House

The FIFA World Cup isn't just a tournament, it's weeks of excitement, obsession, and unforgettable moments.

As America's #1 sports bar, Miller's Ale House had something special in store for the occasion. They introduced a specially curated, limited-edition World Cup platter, available only during the tournament... making every match day a little more memorable for their fans.

We created a campaign to build excitement around the launch and carry the energy of the tournament across every touchpoint, from social media to the digital screens inside their restaurants. 

The campaign featured 4 videos, each with a distinct objective.

To keep production efficient within a tight timeline, we developed a flexible motion toolkit that streamlined production, maintained a consistent visual language, and allowed the assets to be adapted across multiple formats.

The first was an Evergreen TV anchor video.

It invited customers to watch the matches at Miller's Ale House while teasing the limited-edition World Cup menu.

The key message was simple: "The whole world is watching. Watch it here."

The second was a Launch Night Promo, designed to build anticipation around the opening match.

An event-driven, date forward, energy forward, reservation driving video.

It focused on driving reservations and capturing the atmosphere of a neighborhood celebration during football's biggest tournament.

The third and fourth videos shifted the focus to the menu itself.

These menu-first hero pieces showcased the limited-edition Starting 3 Sampler, highlighting it as the perfect match-day platter with mouth-watering visuals and clear menu legibility, even on TV screens across the restaurant.

  • Client : Greg Perkins - Miller’s Ale House

    Motion Design : Uluka Studio