A thought-provoking film inspiring better food habits.

Social Impact / Awareness Video

Client :

WRI India

From forgotten leftovers in our kitchens to huge heaps of discarded food at events, 'The Waste Side Story' by WRI India reveals how small actions by consumers can create BIG impacts and help reduce food waste at scale. 

We created this fun, animated story to learn a quick recipe of reducing food waste with the smallest of actions.

Through humour, humanity, & hope, The Waste Side Story shows that reducing food waste is not only possible, it’s something each of us can proudly do.

We were intentional with every design decision, crafting both the characters and backgrounds to reflect India's diversity without implying any specific caste, demographic, political leaning, or gender.

For the character development, we went with a silhouette inspired style with very minimal details, which felt universal.

Close-up compositions were used wherever possible to emphasize emotion without revealing defining traits.

The environments were intentionally balanced to avoid appearing too rural or too urban, striking a neutral yet relatable tone.

We used a vibrant yet earthy color palette, grounded in Indian aesthetics and inspired by the country’s rich diversity,  its abundance of food and culture.

The Waste Side Story very well explains the causes and impact of food waste on the environment, and demonstrates how we could reduce and manage the same for a brighter future. 

“Working with Uluka Studio felt like a true creative partnership. Their quick turnaround, creative input, and attention to detail elevated the film beyond our expectations. The film was showcased at an international forum and appreciated by dignitaries from around the world.

I’d happily recommend Uluka Studio to anyone looking for a skilled creative team and a thoughtful collaborator.”

Shubham Sewaiwar

Creative Director - Green Chutney Films

  • Client : WRI India

    Agency : Green Chutney Films

    Creative Direction : Vibha Pandey


    Storyboard : Akshara


    Illustration : Rupali, Akshara, Preethan

    Animation : Kumar Madhur, Rameshwar Jaiswal, Sudesh

    Music : Aloysious Ajay